I grew up in the North-West of Europe, in the Netherlands to be precise, where capitalism and consumerism have been leading principles since the nineties. Me and my sisters must have shared over twenty barbies and every birthday and Christmas there’d be piles of gifts to unpack. Buying cheap clothing was the accompanying norm. I would go and buy clothes with my friends during school breaks. We’d have small budgets and want to buy a lot, so we’d only go to fast-fashion chains like H&M, Coolcat, Bershka and later Primark. We didn’t consider the quality of garments, or how often we would wear them. At the time, we didn’t know any better.Lees verder Manifesto
Hema is a Dutch brand where I love to buy my undergarments. It has been a household name in Netherlands for decades, known for its nice stores and good quality products. Most garments either have a label that says ‘biological cotton’, or ‘responsible cotton’. This gave me the impression that my undies were honestly and sustainably produced. The other day I was in one of the stores and my eye fell on these labels again. I wondered: what is the difference between biological and responsible cotton?