Hema is a Dutch brand where I love to buy my undergarments. It has been a household name in Netherlands for decades, known for its nice stores and good quality products. Most garments either have a label that says ‘biological cotton’, or ‘responsible cotton’. This gave me the impression that my undies were honestly and sustainably produced. The other day I was in one of the stores and my eye fell on these labels again. I wondered: what is the difference between biological and responsible cotton?

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